- ROLE

Idea Generation

Graphic Design

Logo Design

Branding

Illustration

Art Direction

My idea was to use the iconic chip fork and used this as the basis for a few ideas, but found this one to be the most well-balanced and easy to read.

I chose the teal because it’s a more modern and eye-catching take on the traditional light blue used in many fish and chip shops, but still evokes the sea.

I had the idea to use the newspaper print as a pattern for the countertop or napkins, again keeping it quite traditional.