— ROLE

Graphic Designer

Artworker

Illustrator

Art Direction

— DATE

14/05/2020

136 page guide

The brief was to design an engaging and easy-to-flick-through guide to financial wellbeing for employers, where they could easily navigate sections inside, using it almost like a textbook.

I really enjoyed the challenge of creating something about finance that contains data and new concepts but is easy to understand and feels light and inviting to pick up and flick though. To aid navigation and the ability to jump between sections, each section introduction has a bright and distinctive double page spread with a large step number and each page within the section has a little triangle with the step number so the user always knows where they are.

Where possible, I’ve used big call out numbers for important standalone data points quirky illustrations explain complex subject matters and keep the reader engaged.