— ROLE
Idea Generation
Art Direction
Illustration
Typographical illustration
Graphic Design
Branding
Pattern creation
Mock ups
— DATE
01/03/2018
Logo and branding for two new street food trucks for a new festival and event based food company.
When I heard one was going to be Mac & Cheese, I had the idea pop into my head to use the macaroni as lettering. I thought that would be really fun and appeal to the young festival/ events audience.
I choose the mustard yellow to keep with the macaroni theme and the navy blue to add contrast and make it pop.
The food truck with branding
Mac & Cheese logo and colourway.
I choose the mustard yellow to keep with the macaroni theme and the navy blue to add contrast and make it pop.
Macaroni pattern
A macaroni repeating pattern that can be used to add standout to a marquee or to be used on small details like napkins
Initial pencil sketch.
I sketched it out on paper until I was happy with the overall layout and then vectorised it as a logo by drawing over it in Illustrator and refining