- ROLE
Idea Generation
Graphic Design
Artworking/ packaging setup
- DATE
18/05/2018
This wine needed the label updated to make it more modern and appealing to a younger consumer. The name Pez de Rio means river fish in Spanish, so I used the fish like a repeating pattern down the sides, with the waves of the river running throughout.
To make it feel modern, I used bright contrasting colours and sans serif typefaces.
The three bottles are designed to look good as part of a set when they appear together in the fridge display behind the bar.
